Skip to content

The SwiftURL blog

Links, compliance & growth.

Practical guides on branded links, analytics and staying compliant, from the team building SwiftURL.

Featured
Compliance

Why every short link is a compliance decision

The moment a link carries your brand or goes into a campaign, it stops being throwaway plumbing. Here's how to think about safety, audit trails and reliability from the start.

Read article
Compliance

How DLT/TRAI rules affect your marketing links

What Indian teams need to know about sender headers before their next SMS push.

Read
Compliance

DPDP and link tracking: what SMBs must know

A plain-English look at consent, grievance handling and what it means for your analytics.

Read
Comparison

Bitly vs SwiftURL for Indian businesses

Pricing, compliance and analytics compared for teams sending links in India.

Read
Guide

How to set up a branded short domain

One CNAME, automatic SSL, and links that carry your brand instead of a stranger's.

Read
Guide

UTM best practices that keep analytics clean

Naming conventions and presets so your whole team tags links the same way.

Read
Product

Reading your analytics: from clicks to decisions

Turn geography, device and time-of-day data into choices about where to post next.

Read