Blog
Notes on safe, compliant links
Practical guides for marketers and teams, with a focus on compliance-heavy markets.
How DLT and TRAI rules affect your marketing links
If you send links over SMS in India, TRAI's DLT framework applies. Here is what it means for your short links, in plain language.
15 July 2026
DPDP and link tracking, what Indian SMBs should know
India's DPDP Act changes how you can collect and use personal data. Here is what it means when you track clicks on your links.
15 July 2026