Compliance Latest
TRAI CTA whitelisting for short links
Why short links get blocked under TRAI's URL whitelisting rule, and how to whitelist one short domain once.
6 min read Read article
The SwiftURL blog
Links, compliance & growth.
Practical guides on branded links, analytics and staying compliant, from the team building SwiftURL.
- Compliance
TRAI CTA whitelisting for short links
Why short links get blocked under TRAI's URL whitelisting rule, and how to whitelist one short domain once.
6 min read - Compliance
Why every short link is a compliance decision
The moment a link carries your brand or goes into a campaign, it stops being throwaway plumbing. Here's how to think about safety, audit trails and reliability from the start.
5 min read - Comparison
Bitly vs SwiftURL for Indian businesses
Pricing, compliance and analytics compared for teams sending links in India.
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How to set up a branded short domain
One CNAME, automatic SSL, and links that carry your brand instead of a stranger's.
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UTM best practices that keep analytics clean
Naming conventions and presets so your whole team tags links the same way.
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Reading your analytics: from clicks to decisions
Turn geography, device and time-of-day data into choices about where to post next.
6 min read - Compliance
How DLT/TRAI rules affect your marketing links
What Indian teams need to know about sender headers before their next SMS push.
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DPDP and link tracking: what SMBs must know
A plain-English look at consent, grievance handling and what it means for your analytics.
5 min read