Enterprise-grade link infrastructure.
Branded links, real analytics, and governance built in, for solo marketers, agencies, and enterprises.
No credit card required · Free tier stays free
Clicks · last 14 days
Recent links
- sftl.in/spring-sale12,904Safe
- sftl.in/july-webinar6,431Safe
- sftl.in/new-partner18Checking…
Top geography
Devices
One platform, every stage of growth
Enterprise-grade link infrastructure for solo marketers, agencies, businesses and enterprises.
Solo marketers
A free tier that's genuinely useful. Branded links and real analytics from day one.
Agencies
Client domains, campaign UTMs and per-workspace analytics, organized and audit-ready.
Businesses
Reliable branded links with SSL, health monitoring and downtime alerts you can trust.
Enterprises
Tamper-evident audit logs, governance controls and an API. Governance every plan can use.
Why a plain shortener isn't enough
A short link is a promise. Make sure you can keep it.
Anyone can shorten a URL. Standing behind it, proving it's safe, that it stays up, that you can show what happened, is a different job.
A generic shortener leaves you exposed
- No safety check. A compromised destination becomes your problem.
- No record of who changed what, or when. Nothing to show an auditor.
- Links break silently. You find out when a customer does.
- In India, SMS without DLT/TRAI headers gets filtered, or your sender flagged.
SwiftURL builds the guardrails in
- Every link is checked against Google Safe Browsing, malware, phishing and shortener chains before it's live.
- Tamper-evident audit logs record every change. Governance on every plan.
- Automatic link-health monitoring alerts you the moment a destination goes down.
- DLT/TRAI-compliant sender headers and DPDP-aligned consent tooling for Indian messaging.
Everything a link needs to grow up
Built for links you can stand behind
Compliance & governance
Safety and a paper trail, on by default
Every link is scanned before it goes live, and every action is written to a tamper-evident log. It's the kind of governance a compliance officer can sign off on, available on every plan, not locked behind enterprise.
- Safe Browsing, malware, phishing & shortener-chain checks
- Tamper-evident audit logs for every change
- DPDP-aligned consent & grievance tooling
Analytics
Analytics that actually help you decide
Geography, device, referrer, UTM, time-of-day and unique visitors, with bots filtered out and timestamps shown in your timezone. Get scheduled email digests so the numbers come to you.
- Unique visitors with bot filtering
- Timezone-correct time-of-day insights
- Scheduled email digests
Custom domains & link health
Your brand on every link, and eyes on every link
Serve links from your own custom domains with SSL provisioned automatically. SwiftURL watches destinations around the clock and alerts you the moment something breaks, plus password protection and expiry when you need them.
- Branded custom domains with SSL by default
- Link-health monitoring & downtime alerts
- Password protection & link expiry
Campaigns & UTM
Consistent campaign tracking, without the spreadsheet
Attach UTM parameters as you build, keep naming consistent across a team, and see every campaign's performance roll up in analytics. No more guessing which link drove which result.
- Built-in UTM builder
- Campaign roll-ups in analytics
- Referrer & source breakdowns
?utm_source=newsletter
&utm_medium=email
&utm_campaign=spring-sale
Team & API
Work as a team. Automate the rest.
Invite teammates into a shared workspace with roles, and reach for the API when you want to create links, pull analytics or wire SwiftURL into your own tools. Governance and safety checks apply the same way, whether a human or a script makes the link.
- Shared workspaces with roles
- REST API for links & analytics
- Same safety checks on every link
curl https://app.swifturl.co/api/v1/links \
-H "Authorization: Bearer ql_live_…" \
-d '{ "url": "https://acme.com/sale",
"domain": "sftl.in",
"slug": "spring-sale" }'
# → checked, then live
{ "safe": true, "short": "sftl.in/spring-sale" }
Security & compliance
Governance isn't a feature you bolt on. It's the foundation.
SwiftURL treats safety and accountability as table stakes for every link, everywhere, with first-class tooling for regulated markets on top.
Checked before it's live
Every destination is screened against Google Safe Browsing, malware, phishing and shortener-chain signals before the link resolves for anyone.
A record you can prove
Tamper-evident audit logs capture who did what, when, so you can answer an auditor, a client or a regulator with evidence, not memory.
Encrypted infrastructure
SSL on every branded domain by default, hosted on reputable, encrypted cloud infrastructure, with sensible defaults you don't have to configure.
First-class DLT/TRAI & DPDP tooling
Sending links over SMS in India means playing by TRAI's rules. SwiftURL helps you carry DLT-registered sender headers correctly and gives you DPDP-aligned consent and grievance tooling, so your messaging holds up to scrutiny.
SwiftURL provides tooling that helps you meet DLT/TRAI and DPDP obligations. It doesn't make your organization automatically compliant. Data is hosted on reputable, encrypted cloud infrastructure; compliance outcomes depend on how you configure and use the platform.
Pricing
Fair pricing for every stage
A genuinely useful free tier through enterprise, with the basics never gated behind an enterprise call.
Everything a solo marketer needs to launch branded, safety-checked links.
Start free- Safety-checked links
- Core click analytics
- Audit log access
Custom domains, deeper analytics and health monitoring for growing marketers.
Start free- Everything in Free
- Branded custom domains with SSL
- Link-health monitoring & alerts
- Scheduled email digests
Team workspaces, API access and compliance tooling for regulated messaging.
Start free- Everything in Pro
- Team workspaces & roles
- REST API access
- DLT/TRAI & DPDP tooling
Start free in under a minute.
No credit card, no sales call. Create your first safety-checked branded link today, and keep the free tier for as long as you like.
Governance built in on every plan · sftl.in