SwiftURL is a branded URL shortener and link management platform. Create short links on your own domain with automatic SSL, track clicks with real-time analytics and AI Insights, route mobile users into your app with deep linking, and keep every link accountable with safety checks, audit logs, and India-ready DLT/TRAI and DPDP compliance. Built for marketing agencies and enterprise teams, especially those running high-volume SMS and WhatsApp outreach. Explore features, pricing, security, or the API.

UTM presets

UTM builder and presets: consistent UTMs, every time.

A UTM preset is a saved set of UTM parameters, such as source, medium and campaign, that anyone on your team can apply to a link in one click. SwiftURL’s UTM builder sits in the link form, so tags go on as the link is made and reach your analytics spelled the same way every time.

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The SwiftURL UTM presets settings: six saved presets such as Instagram Story and LinkedIn Post, each with source, medium and campaign

Saved UTM presets with their source, medium and campaign values

Why do UTM presets keep analytics clean?

Inconsistent UTMs turn analytics into a mess. SwiftURL gives you a built-in UTM builder and saved presets, so source, medium and campaign names stay consistent across everyone who makes a link, and every value rolls up correctly in reporting.

A UTM builder in the link form

The built-in UTM builder sits in link creation, on its own tab next to the basics, so tags go on as the link is made.

The create link form with its Basic and UTM tabs above the destination URL

Presets the whole team shares

Save and reuse presets for common source and medium combinations, so everyone tags links the same way.

Six saved UTM presets with source, medium and campaign values

Clean values in reporting

Consistent values roll up correctly in analytics, with no more three spellings of the same source.

Clicks grouped by utm_source in analytics, from instagram and linkedin to facebook

How do you build and reuse UTM tags?

Build a UTM
Set source, medium and campaign as you create a link.
Save it as a preset
Keep the combinations you use often.
Reuse in one click
Apply a preset to any new link.
Report cleanly
Consistent values roll up correctly in analytics.

Why consistent UTMs matter

Clean analytics

No more three spellings of the same source.
Faster link creation

Presets remove repetitive typing.
Team consistency

Everyone tags links the same way.

Frequently asked questions

What are UTM presets?

Saved sets of UTM parameters, such as source instagram, medium story and a campaign name, that anyone in the workspace can apply to a link in one click instead of typing them by hand.

Which UTM parameters can a link carry?

utm_source, utm_medium, utm_campaign, utm_term and utm_content. SwiftURL adds them to the destination on redirect, so tools like Google Analytics see them as well as SwiftURL analytics.

Can the whole team share presets?

Yes. Presets are saved in the workspace settings, so every member applies the same values and analytics stop splitting one source into three spellings.

Do UTMs show up in SwiftURL analytics?

Yes. The UTM view groups clicks by utm_source, medium and campaign, next to the referrer, country and device breakdowns. See analytics.

Are UTM presets on the Free plan?

Yes. The UTM builder and saved presets are on every plan, Free included.

Tag once, report forever.

Start free and save your first UTM preset.

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UTM builder and presets: consistent UTMs, every time.