Dub alternative
The Dub alternative with governance built in and fair pricing.
Keep the modern platform and API you'd expect from Dub. Add enterprise-grade governance on every link, safe, branded, reliable, accountable, a more generous free tier, and pricing that's about 45% lower.
Where Dub leaves gaps
Dub is a genuinely good product, modern, developer-friendly, and popular with global startups who want a polished link-attribution platform and clean analytics. If that's all you need and USD pricing doesn't sting, Dub is a fair choice. Where it leaves gaps is two-fold: it's premium-priced in dollars, with a small free tier , and it has no regulatory-compliance depth, nothing for TRAI's DLT rules, nothing for DPDP, and governance framed as a developer feature rather than an auditable control.
SwiftURL competes on exactly those gaps. It anchors below Dub's paid tiers with fair pricing, ships a more generous free tier, and treats governance as a first-class, tamper-evident control on every plan. For teams sending links in India, it adds the DLT/TRAI and DPDP tooling Dub simply doesn't carry.
SwiftURL vs Dub
An honest comparison. Dub changes plans periodically, so confirm current figures on Dub's pricing page before deciding.
| SwiftURL | Dub.co | |
|---|---|---|
| Free tier, links | 100 active links | 25 / month |
| Free tier, tracked events | 1,000 clicks / mo | 1,000 events / mo |
| Entry paid plan | Pro, $18/mo | Pro tier (pricing varies) |
| Mid plan | Business, $49/mo | Business, $90/mo |
| Pre-publish safety checks | Every plan | Not a governance feature |
| Tamper-evident audit logs | Every plan | Not a tamper-evident audit trail |
| Link-health monitoring & alerts | Pro+ | No |
| DLT/TRAI & DPDP tooling (India) | Yes | No |
| REST API + scoped keys | Pro+ | Yes |
| No-SDK mobile deep links | Yes | Yes |
Dub anchor figure: Business $90/mo; SwiftURL Business $49/mo is about 45% less. See full pricing.
Safe. Branded. Reliable. Accountable.
About 45% less
SwiftURL Business is $49/mo versus Dub Business at $90/mo, with a free tier that gives you 4x the links. A modern platform without the global-SaaS price tag.
Governance as an auditable control
Every destination is screened before publish, and key actions land in a cryptographically-chained, tamper-evident audit log, on every plan. That's the difference between "we have analytics" and "we can prove what happened, when, to whom."
India compliance Dub doesn't carry
SwiftURL helps you carry DLT-registered SMS sender headers, keeps DPDP-aligned consent records, provides a grievance workflow, and anonymizes IPs at the edge. It is tooling that helps you comply, not automatic or guaranteed compliance.
Reliability built in
Automatic link-health monitoring and downtime alerts catch a broken destination before your audience does. SSL is provisioned and renewed on your custom domains automatically.
A developer platform you'd expect
REST API with scoped keys, HMAC-signed webhooks (Business+), OpenAPI docs, and no-SDK deep linking for iOS and Android. You don't trade modern tooling to get the governance and price.
Analytics with AI Insights
Clicks by geography, device, referrer, and UTM, with AI Insights that highlight what changed. See analytics.
Frequently asked questions
Is SwiftURL a good alternative to Dub?
Is SwiftURL cheaper than Dub?
What does SwiftURL have that Dub doesn't?
Does SwiftURL have an API and webhooks like Dub?
We're a global team, not in India. Is SwiftURL still worth it?
Enterprise-grade links. For every team.
Start free, keep the modern platform, and add governance and fair pricing. No credit card required.