Dub alternative
SwiftURL is a Dub alternative for teams that want branded links, analytics and an API with governance built in: pre-publish safety checks and a tamper-evident audit log on every plan. SwiftURL Business includes 50,000 active links, 25 custom domains and 25 members, and costs less than Dub Business at $90/mo. Dub remains a strong choice for developer-led startups that want a polished link-attribution platform.
An honest comparison. Dub pricing checked October 2026; Dub changes plans periodically, so confirm current figures on Dub's pricing page before deciding.
| Feature | SwiftURL | Dub.co |
|---|---|---|
| Free tier, links | 100 active links | 25 / month |
| Free tier, tracked events | 1,000 clicks / mo | 1,000 events / mo |
| Entry paid plan | Pro: 5,000 active links, 3 custom domains, 5 members | Pro tier (pricing varies) |
| Mid plan | Business: 50,000 active links, 25 custom domains, 25 members | Business, $90/mo |
| Pre-publish safety checks | Every plan | Not a governance feature |
| Tamper-evident audit logs | Every plan | Not a tamper-evident audit trail |
| Link-health monitoring & alerts | Pro+ | No |
| DLT/TRAI & DPDP tooling (India) | Yes | No |
| REST API + scoped keys | Pro+ | Yes |
| No-SDK mobile deep links | Yes | Yes |
Source: Dub's public pricing page, dub.co/pricing, checked October 2026. Dub anchor figure: Business $90/mo. See SwiftURL pricing, analytics with AI Insights and Link Health.
Dub is a genuinely good product, modern, developer-friendly, and popular with global startups who want a polished link-attribution platform and clean analytics. If that's all you need and USD pricing doesn't sting, Dub is a fair choice. Where it leaves gaps is two-fold: it's premium-priced in dollars, with a small free tier, and it has no regulatory-compliance depth, nothing for TRAI's DLT rules, nothing for DPDP, and governance framed as a developer feature rather than an auditable control.
SwiftURL competes on exactly those gaps. It anchors below Dub's paid tiers with fair pricing, ships a more generous free tier, and treats governance as a first-class, tamper-evident control on every plan. For teams sending links in India, it adds the DLT/TRAI and DPDP tooling Dub simply doesn't carry.
Every destination is screened before publish, and key actions land in a cryptographically-chained, tamper-evident audit log, on every plan. That's the difference between "we have analytics" and "we can prove what happened, when, to whom."
Automatic link-health monitoring and downtime alerts catch a broken destination before your audience does. SSL is provisioned and renewed on your custom domains automatically.
Clicks by geography, device, referrer, and UTM, with AI Insights that highlight what changed. See analytics.
Yes, if you want Dub-style branded links and analytics but with governance built into every link, a more generous free tier, India DLT/DPDP tooling, and fair pricing that is meaningfully lower.
Yes, at the Business tier. SwiftURL Business costs less than Dub Business ($90/mo) and includes 50,000 active links, 500,000 tracked clicks a month, 25 custom domains and 25 members, with safety checks and a tamper-evident audit log on every plan. See current prices on the pricing page, and confirm current Dub pricing before deciding, as their plans change.
Pre-publish safety checks and a tamper-evident audit log on every plan, link-health monitoring and downtime alerts, DLT/TRAI SMS sender headers, DPDP-aligned consent and grievance tooling, and fair pricing.
Yes, a REST API with scoped keys (Pro and up) and HMAC-signed webhooks (Business and up), with OpenAPI documentation. See the API reference.
Yes. The branded links, analytics, governance, and API are global, and the pricing still undercuts Dub. The India DLT/DPDP tooling is optional and only relevant if you send links in India.
Start free, keep the modern platform, and add governance and fair pricing. No credit card required.