For BFSI and fintech
SwiftURL is a URL shortener for banks, insurers, lenders and fintech teams that need every customer link to be checked, accountable and on their own domain. Safety checks run before a link goes live, every change lands in a tamper-evident audit log, and roles keep publishing rights with the right people.
For banking, insurance, lending and payments teams that send links to customers.
SwiftURL Settings, Compliance and audit log: the automatic link checks that block or flag a destination, then the tamper-evident audit log filtered to Created and Monitoring events.
In financial services a short link is part of a customer communication, so it needs the same care: checked before it ships, traceable afterwards, and changed only by the right people.
Every destination is checked before the link goes live. Google Web Risk, the adult content filter, the private IP block, the shortener-chain block and a reachability check stop a link outright; HTTPS, personal data in URL parameters, domain age and URL validity raise a flag for review. See security and governance.
Every create, edit, removal, role change and blocked link is written to a tamper-evident audit log, where each entry is cryptographically chained to the one before it. Filter by action, member, source and time, then export to CSV for your own records. Retention runs from 7 days on Free to 1 year on Business and unlimited on Enterprise.
Give each person one of seven roles: Owner, Admin, Developer, Marketer, Analyst, Reviewer or Read only. Analyst, Reviewer and Read only are view-only: compliance, risk and audit colleagues can see links, campaigns, analytics and the audit log, but cannot create, edit or delete anything. Marketer can change links, campaigns and UTM presets; only Owner, Admin and Developer can manage domains, webhooks and API keys. Team roles are on Business and up. See team roles.
Serve every link from your own domain, like go.yourbank.com, with SSL provisioned and renewed for you, so customers see a name they already trust. Pro includes 3 custom domains and Business 25. See custom domains.
If you send SMS to customers in India, the links in your templates have to be whitelisted on DLT. SwiftURL turns that into a one-time step.
TRAI's 2024 mandate requires URLs in commercial SMS templates to be whitelisted on the DLT platform. With SwiftURL you whitelist your branded short domain, or sftl.in, on your DLT portal once, and every SwiftURL link on that domain is covered, so you do not register each new link. On Pro and up you can also carry DLT-registered sender headers on your links. See SwiftURL for India and how DLT and TRAI rules affect your links.
Short links can leak more than they should. These controls keep personal data out of URLs and keep your integrations verifiable.
SwiftURL provides tooling that supports your compliance work. It holds no certifications and does not make your organization compliant with any regulation; outcomes depend on how you configure and use the platform. See the compliant URL shortener overview.
Safety checks and the audit log are on every plan, including Free. Higher plans add roles, longer audit retention and a DPA.
or $15/mo billed yearly
A small fintech team that needs its own domain and DLT headers.
or $39/mo billed yearly
A product or marketing team with reviewers and approvers.
A bank, insurer or lender with procurement and legal review.
Compare every limit on the pricing page, or talk to sales@swifturl.co about procurement.
SwiftURL does not claim any certification and does not make your organization compliant. It gives you tooling that supports your own controls: safety checks before a link goes live, a tamper-evident audit log, role-based access and, on Enterprise, a DPA. Outcomes depend on how you configure and use it.
Before a link goes live, its destination is checked against Google Web Risk, an adult content filter, a private IP block, a shortener-chain block and a reachability check, any of which stops the link. HTTPS, personal data in URL parameters, domain age and URL validity raise a flag instead.
Each entry is cryptographically chained to the one before it, so a changed or removed entry breaks the chain. You can filter the log and export it to CSV.
Both are view-only roles. A Reviewer or Read only member can see links, campaigns, analytics and the audit log but cannot create, edit or delete anything, so compliance, risk and audit colleagues can check work without being able to change it. Team roles are on Business and up.
TRAI's 2024 mandate requires URLs in commercial SMS templates to be whitelisted on DLT. You whitelist your branded short domain, or sftl.in, on your DLT portal once, and every SwiftURL link on that domain is covered. Operators apply the rule; SwiftURL is not approved or endorsed by TRAI or any operator.
Yes, a DPA is part of the Enterprise plan, together with unlimited audit retention and an SLA. Contact sales@swifturl.co to start.
Start free with safety checks and the audit log on every link, or talk to sales about Enterprise and a DPA.
