Encrypted infrastructure
SSL is provisioned on every branded domain by default. SwiftURL runs on reputable, encrypted cloud infrastructure with sensible security defaults you don't have to configure.
Security & compliance
Governance is the foundation.
SwiftURL, the branded URL shortener and link management platform made by Emplific.ai, checks every destination against Google Web Risk and other safety rules before a link goes live, and records key actions in a tamper-evident audit log. Both run on every plan, including Free. Here is exactly how it keeps your links trustworthy.
Checked before it's live
What is checked before a link goes live?
A link only resolves for the public after it passes every check below. If something looks wrong, it's flagged before anyone can click it.
Web Risk
Google's blocklist for known-bad destinations.
Malware & phishing
Detection for malicious payloads and credential traps.
Shortener chains
Blocks links that hop through other shorteners.
Private-IP blocking
Stops links pointing at internal or private addresses.
HTTPS enforcement
Flags insecure destinations that skip TLS.
PII-in-URL detection
Catches personal data accidentally left in a URL.
Domain-age signals
Weighs freshly-registered domains more carefully.
Re-checks on edit
Every destination change is re-screened automatically.
A record you can prove
What is a tamper-evident audit log?
Every meaningful action, a link created, a destination edited, a domain added, a consent record exported, is written to an append-only log with a verification hash. When an auditor, a client or a regulator asks what happened, you answer with evidence, not memory.
- Who did what, when, captured automatically
- Append-only, hash-verified entries
- On every plan: 7-day retention on Free, 90 days on Pro, 1 year on Business
How is SwiftURL hosted, and how does it handle regulated markets?
For regulated markets
For messaging in India, SwiftURL provides DLT/TRAI-compliant sender headers and DPDP-aligned consent & grievance tooling.
See India compliance
SwiftURL provides tooling that helps you meet safety, DLT/TRAI and DPDP obligations. It doesn't make your organization automatically compliant; data is hosted on reputable, encrypted cloud infrastructure, and compliance outcomes depend on how you configure and use the platform.
Frequently asked questions
Is safety checking on every plan?
Yes. Safety and compliance checks run on every link, on every plan, including Free. They are not an enterprise add-on.
What safety checks run on a link?
Before a link goes live, its destination is checked against Google Web Risk, an adult content filter, a private IP block, a shortener-chain block and a reachability check, any of which blocks the link. HTTPS, PII in URL parameters, domain age and URL validity raise flags. Link Health keeps watching destinations after launch.
Do you keep audit logs?
Yes. Key actions are recorded in a tamper-evident, hash-chained audit log that you can filter and export to CSV. Retention is 7 days on Free, 90 days on Pro, 1 year on Business, and unlimited with a DPA on Enterprise.
Who can change links and settings?
Access is role-based, with seven roles: Owner, Admin, Developer, Marketer, Analyst, Reviewer and Read only. Separate organizations keep clients or business units apart. See team and multi-org.
How does SwiftURL handle Indian compliance?
It provides DLT and TRAI tooling for SMS sender headers and DPDP-aligned consent and grievance workflows. It is tooling to help you meet obligations, not automatic compliance. See the compliant URL shortener page.
Do you use device fingerprinting?
No. SwiftURL is privacy-first and does not use IP or device fingerprinting for deep linking. See the privacy policy for how data is handled.
Ship links your compliance team will love.
Governance built in on every plan, start free, or talk to us about enterprise needs.