Privacy-first matching
Deterministic signals only, no IP matching and no device fingerprinting. Accurate results that hold up under GDPR and India DPDP.
Branch alternative
Deep linking without the fingerprinting.
SwiftURL is a Branch alternative for teams that want deep links, deferred deep linking and link-level install attribution without a full measurement stack. Matching is deterministic, with no device fingerprinting, and plans are published with a free tier. Branch does more if you need a full mobile measurement partner with ad-network attribution.
SwiftURL vs Branch
An honest comparison of scope. Branch details checked October 2026; Branch publishes limited pricing and updates its platform often, so confirm current details on Branch's site before deciding.
| Feature | SwiftURL | Branch |
|---|---|---|
| App deep linking | Yes | Yes |
| Deferred deep linking | Yes | Yes |
| Attribution method | Deterministic only | Deterministic + probabilistic |
| Device fingerprinting | None | Used for probabilistic match |
| Branded URL shortener | Built in | Deep-link focused |
| Full MMP / ad-network attribution | No | Yes |
| Governance & tamper-evident audit | Every plan | Enterprise |
| DLT/TRAI & DPDP tooling (India) | Yes | Not specific |
| Pricing | Free tier, published flat plans | Quote-only, MAU-based |
Source: Branch's public pricing page, branch.io/pricing, checked October 2026 (no prices listed; a free trial on Basics, demo requests for paid tiers). See the full pricing, the deep linking platform overview and deferred deep linking.
Where Branch fits, and where SwiftURL does
Branch
Branch is a powerful mobile measurement platform. It combines deep linking with full attribution across paid ad networks, and it uses both deterministic and probabilistic matching to stitch together the customer journey. If you run large paid-acquisition programs and need an MMP with ad-network integrations, SKAdNetwork handling, and fraud tooling, Branch does more than SwiftURL, and that is the honest answer.
SwiftURL
SwiftURL is for the many teams that do not need all of that. You want deep links, deferred deep linking that survives an install, branded short links, and a clean answer to "which link drove this install," without probabilistic fingerprinting, without MAU-based enterprise pricing, and without a heavy SDK. That is exactly the lane SwiftURL is built for, and it is privacy-first by design.
Why teams pick SwiftURL
Links and shortener in one
Deep linking sits alongside a full branded URL shortener, analytics, and governance, so you are not bolting a shortener onto a deep-link tool.
Governance on every plan
Pre-publish safety checks and a tamper-evident audit log ship on every plan, not just an enterprise tier. See security.
- Predictable pricing
- A free tier and published, flat plans instead of a quote-only, MAU-metered contract. Start without a sales call. See pricing.
- Lighter to ship
- Direct deep linking uses standard Universal Links and App Links with no proprietary SDK, and deferred links use a documented API handoff. See deferred deep linking.
- Built for India too
- DLT/TRAI SMS sender-header support, DPDP-aligned consent records, and a grievance workflow, out of the box. See SwiftURL for India.
Frequently asked questions
Is SwiftURL a Branch alternative?
For deep linking, deferred deep linking, branded short links, and link-level install attribution, yes. SwiftURL is a leaner, privacy-first alternative that avoids device fingerprinting and MAU-based enterprise pricing. If you need a full mobile measurement partner with ad-network integrations, Branch does more.
What is deterministic vs probabilistic attribution?
Deterministic attribution matches a click to an install using an exact signal, like the Play Install Referrer. Probabilistic attribution guesses the match from device signals such as IP address, user agent, and screen size, which is less accurate and harder to justify under modern privacy rules. SwiftURL uses deterministic matching only.
Does SwiftURL replace a mobile measurement partner?
Not fully. SwiftURL gives you link-level install attribution built into the platform. It does not replace a full MMP with paid ad-network integrations, SKAdNetwork handling, or fraud scoring. It is the right choice when you want deep linking and clean install attribution without that complexity or cost.
How does SwiftURL pricing compare to Branch?
Branch uses quote-only, MAU-based enterprise pricing. SwiftURL has a free tier and published, flat plans, so costs are predictable and you can start without a sales call. See the pricing page.
Is SwiftURL better for DPDP or GDPR?
SwiftURL avoids probabilistic fingerprinting entirely and anonymizes IPs at the edge, which keeps the deep-linking and attribution approach clean under GDPR and India DPDP. It also ships DLT/TRAI tooling for teams sending links in India.
Deep linking, done the privacy-first way.
Start free and route your first deep link in minutes. No sales call, no MAU meter. No credit card required.