SwiftURL is a branded URL shortener and link management platform. Create short links on your own domain with automatic SSL, track clicks with real-time analytics and AI Insights, route mobile users into your app with deep linking, and keep every link accountable with safety checks, audit logs, and India-ready DLT/TRAI and DPDP compliance. Built for marketing agencies and enterprise teams, especially those running high-volume SMS and WhatsApp outreach. Explore features, pricing, security, or the API.

Branch alternative

Deep linking without the fingerprinting.

SwiftURL is a privacy-first Branch alternative: deep links, deferred deep linking, and link-level install attribution matched deterministically, with no device fingerprinting and no MAU-based pricing. A leaner choice for teams that want deep linking without a full measurement stack.

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How the install is matched

SwiftURLDeterministic only

Typical MMP+ probabilistic

No IP matching, no device fingerprinting

Where Branch fits, and where SwiftURL does

Branch is a powerful mobile measurement platform. It combines deep linking with full attribution across paid ad networks, and it uses both deterministic and probabilistic matching to stitch together the customer journey. If you run large paid-acquisition programs and need an MMP with ad-network integrations, SKAdNetwork handling, and fraud tooling, Branch does more than SwiftURL, and that is the honest answer.

SwiftURL is for the many teams that do not need all of that. You want deep links, deferred deep linking that survives an install, branded short links, and a clean answer to "which link drove this install," without probabilistic fingerprinting, without MAU-based enterprise pricing, and without a heavy SDK. That is exactly the lane SwiftURL is built for, and it is privacy-first by design.

SwiftURL vs Branch

An honest comparison of scope. Branch publishes limited pricing and updates its platform often, so confirm current details on Branch's site before deciding.

	SwiftURL	Branch
App deep linking	Yes	Yes
Deferred deep linking	Yes	Yes
Attribution method	Deterministic only	Deterministic + probabilistic
Device fingerprinting	None	Used for probabilistic match
Branded URL shortener	Built in	Deep-link focused
Full MMP / ad-network attribution	No	Yes
Governance & tamper-evident audit	Every plan	Enterprise
DLT/TRAI & DPDP tooling (India)	Yes	Not specific
Pricing	Free tier, published flat plans	Quote-only, MAU-based

See the full pricing and the deep linking platform overview.

Why teams pick SwiftURL

Privacy-first matching

Deterministic signals only, no IP matching and no device fingerprinting. Accurate results that hold up under GDPR and India DPDP.

Predictable pricing

A free tier and published, flat plans instead of a quote-only, MAU-metered contract. Start without a sales call. See pricing.

Links and shortener in one

Deep linking sits alongside a full branded URL shortener, analytics, and governance, so you are not bolting a shortener onto a deep-link tool.

Lighter to ship

Direct deep linking uses standard Universal Links and App Links with no proprietary SDK, and deferred links use a documented API handoff. See deferred deep linking.

Governance on every plan

Pre-publish safety checks and a tamper-evident audit log ship on every plan, not just an enterprise tier. See security.

Built for India too

DLT/TRAI SMS sender-header support, DPDP-aligned consent records, and a grievance workflow, out of the box. See SwiftURL for India.

Frequently asked questions

Is SwiftURL a Branch alternative?

For deep linking, deferred deep linking, branded short links, and link-level install attribution, yes. SwiftURL is a leaner, privacy-first alternative that avoids device fingerprinting and MAU-based enterprise pricing. If you need a full mobile measurement partner with ad-network integrations, Branch does more.

What is deterministic vs probabilistic attribution?

Deterministic attribution matches a click to an install using an exact signal, like the Play Install Referrer. Probabilistic attribution guesses the match from device signals such as IP address, user agent, and screen size, which is less accurate and harder to justify under modern privacy rules. SwiftURL uses deterministic matching only.

Does SwiftURL replace a mobile measurement partner?

Not fully. SwiftURL gives you link-level install attribution built into the platform. It does not replace a full MMP with paid ad-network integrations, SKAdNetwork handling, or fraud scoring. It is the right choice when you want deep linking and clean install attribution without that complexity or cost.

How does SwiftURL pricing compare to Branch?

Branch uses quote-only, MAU-based enterprise pricing. SwiftURL has a free tier and published, flat plans, so costs are predictable and you can start without a sales call. See the pricing page.

Is SwiftURL better for DPDP or GDPR?

SwiftURL avoids probabilistic fingerprinting entirely and anonymizes IPs at the edge, which keeps the deep-linking and attribution approach clean under GDPR and India DPDP. It also ships DLT/TRAI tooling for teams sending links in India.

Deep linking, done the privacy-first way.

Start free and route your first deep link in minutes. No sales call, no MAU meter. No credit card required.

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