URL shortener for India · DLT + DPDP
The URL shortener for India.
SwiftURL, made by Emplific.ai, is a branded URL shortener for Indian SMS and WhatsApp campaigns. It carries DLT sender headers on your links, lets you whitelist one short domain for TRAI CTA rules, screens every destination before it goes live, and keeps DPDP-aligned consent and audit records, with fair, simple pricing.
For Indian agencies and enterprises running bulk outreach
Is SwiftURL a DLT compliant link shortener?
Sending links over SMS in India means playing by TRAI's rules. As a DLT compliant link shortener, SwiftURL helps you carry DLT-registered sender headers correctly and gives you DPDP-aligned consent, link tracking, and grievance tooling, so your TRAI compliant short links hold up to scrutiny. See SMS and WhatsApp link tracking and the compliant URL shortener overview.
- DLT/TRAI-compliant SMS sender headers
- DPDP-aligned consent & grievance tooling
- Fair pricing, from sftl.in
SwiftURL provides tooling that helps you meet DLT/TRAI and DPDP obligations. It doesn't make your organization automatically compliant. Data is hosted on reputable, encrypted cloud infrastructure; compliance outcomes depend on how you configure and use the platform.
TRAI CTA whitelisting: whitelist your short domain once
Since 1 October 2024, TRAI requires access providers to block commercial SMS containing URLs, APKs or OTT links that the sender has not whitelisted on the DLT platform. A short link on a domain that is not on your whitelist, including a shared public shortener, fails that check. With SwiftURL you whitelist your own branded short domain once, and every SwiftURL link on that domain carries a URL you have already registered. Read the full guide: TRAI CTA whitelisting for short links.
Connect a branded short domain
Add a domain you own, like go.yourbrand.com, in SwiftURL. SSL is provisioned for you. Custom domains start on Pro.
Whitelist it on your DLT portal once
Add the domain as a URL CTA on your operator's DLT portal, against the sender headers that will carry it. Menus and fields differ by operator.
Send every link on that domain
Register templates with the link as a variable, then create links on the whitelisted domain. New links reuse the same entry, so there is nothing to add per campaign.
You whitelist CTAs yourself on your operator's DLT portal; SwiftURL does not submit them for you, and whitelisting is approved by the operator, not by SwiftURL or TRAI. Some portals whitelist by domain, others ask for a short-URL pattern or sample link per header, so follow your operator's format. On Free, links use the shared sftl.in domain; whether an operator accepts it under your header is the operator's decision, so a branded domain you own is the dependable route.
Why do Indian teams choose SwiftURL?
- Compliance without the headache
- DLT headers and consent records handled inside one link management platform, so India campaigns don't get filtered or flagged.
- Fair, simple pricing
- Start free, then move to Pro from $18/mo for custom domains, a year of analytics and link monitoring. See pricing.
- Reliable, monitored links
- Health monitoring and downtime alerts keep every campaign link live when it matters most.
Pricing
Simple, fair pricing
Free
Branded, safety-checked links
ProPopular
Domains, analytics, monitoring
Business
Team, API & compliance tooling
Prices in USD, excludes local taxes. See full pricing.
Frequently asked questions
Does SwiftURL help with TRAI and DLT rules?
Yes. On Pro and above it helps you carry DLT-registered sender headers correctly for SMS and records the PE ID, header, template ID and telecom provider behind each link. It is tooling that helps you comply, not automatic compliance. See how DLT and TRAI rules affect your marketing links.
Is SwiftURL DPDP-ready?
It provides DPDP-aligned consent records, a grievance workflow, and audit logs. It is tooling to help you meet DPDP obligations, not automatic compliance. See DPDP and link tracking for Indian SMBs.
Can I use my own branded domain?
Yes. You can serve links from a domain or subdomain you control, with SSL handled automatically, or use the shared sftl.in domain.
Who is SwiftURL for in India?
Indian marketing agencies, brands and enterprise teams running SMS and WhatsApp outreach who need branded links, click tracking and DLT/DPDP compliance tooling, from a solo marketer on the Free plan up.
Do you have a grievance officer?
Yes. In line with DPDP, SwiftURL publishes a Grievance Officer contact and provides a grievance workflow. You can reach the team at grievance@swifturl.co.
Is SwiftURL a good URL shortener for India?
Yes. SwiftURL is a branded, DLT compliant link shortener built for India: TRAI-ready SMS sender headers, DPDP-aligned consent and link tracking, tamper-evident audit logs, and simple pricing that starts with a free plan, with Pro from $18/mo. See pricing.
How do SwiftURL links work with TRAI CTA whitelisting?
Since 1 October 2024, operators block commercial SMS containing URLs that the sender has not whitelisted on the DLT platform. Whitelist your branded short domain on your DLT portal once, and every SwiftURL link on that domain uses a URL you have already registered. You submit the whitelist entry yourself; approval is the operator's decision. Step by step: TRAI CTA whitelisting for short links.
TRAI / DPDP compliant link infrastructure for Indian businesses.
Start free on sftl.in and add DLT/DPDP tooling when you're ready to send.