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Short link analytics with AI Insights

Short link analytics that help you decide.

Short link analytics is the click data behind every link you share. SwiftURL counts clicks and unique visitors, filters bot traffic out, and breaks results down by country, device, referrer, UTM, campaign and time of day, with AI Insights that highlight what changed. It is on every plan, Free included.

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The SwiftURL Analytics overview: the date range switches between 7, 30 and 90 days, a hover on the clicks-over-time chart reveals the daily tooltip, and the Timing tab shows when clicks happen.

KPI cards for total clicks, unique visitors, bot traffic, active links, active campaigns and top country

What does SwiftURL track for every click?

Every click records where it came from (country, region and city), what it was on (device, browser and OS), how it arrived (referrer, UTM and campaign) and when (shown in your workspace timezone). Bots are filtered out, so the numbers you act on are people.

Every breakdown, with bots left out

Geography, device, browser, referrer and UTM breakdowns show who clicked, from where, on what and how they got there. Bot traffic is excluded from every count.

The Audience view: clicks by country and by region and state, with bot traffic excluded

Know when people click

Unique visitors with bot detection, plus timezone-correct time-of-day and weekday views that show the best time to publish.

A heatmap of clicks by weekday and hour, with the best time to publish, the busiest day and the busiest hour

AI Insights on what changed

Growth insights surface notable changes, such as a spike from a new source or a drop after a change, plus scheduled email digests.

The AI Insights panel: clicks up on the previous period, email traffic rising, a growing utm_source, the busiest time and the mobile share

Campaigns and UTMs, side by side

Links carry their UTM parameters into analytics, so each source, medium and campaign gets its own breakdown.

The UTM view: clicks grouped by utm_source, from instagram and linkedin to facebook

How does short link click tracking work?

  1. Share your link

    Every click is captured automatically, with no tags to place.

  2. We filter and attribute

    Bots are removed and each click is tied to a source.

  3. Explore the breakdowns

    Slice by geography, device, referrer, UTM, campaign and time, then export any view to CSV.

  4. Get insights delivered

    AI Insights flag what changed, and weekly or monthly digests (from Pro) reach your inbox.

Clicks over time with unique visitors, bots and the previous period, and campaign launches marked on the chart
Clicks over time in the SwiftURL demo workspace.

Why bot-filtered analytics matter

  • Decisions, not vanity

    Real, bot-filtered numbers you can act on.

  • Right time, right place

    Timezone-correct timing shows you when to post.

  • Nothing to wire up

    Analytics are on the moment a link is created.

Frequently asked questions

What can I see in SwiftURL analytics?

Clicks and unique visitors over time; country, region and city; device, browser and OS; referrer; UTM source, medium and campaign; campaign; and a best-time heatmap in your workspace timezone. Bot traffic is counted separately and kept out of the totals, and every view exports to CSV.

Is bot traffic filtered out of my clicks?

Yes. Clicks from bots and automated crawlers are identified and shown as bot traffic, separate from real visitors, so totals, unique visitors and every breakdown reflect people.

How long does SwiftURL keep analytics data?

Free keeps 30 days of click history, Pro 1 year, Business 3 years and Enterprise 5 years or more. Export to CSV at any time if you want your own copy.

What are AI Insights?

AI Insights is a panel beside the charts that highlights what changed in your click data, such as clicks up on the previous period, a source or utm_source that is growing, the busiest time to post or a shift to mobile, so you see the change without hunting through every chart.

Do I need to add a tracking script or pixel?

No. SwiftURL counts each click at the short link itself, so analytics start the moment a link is created, with nothing to install on your site. UTM tags you add still reach tools like Google Analytics on the destination.

Can I get analytics by email?

Yes. From the Pro plan, weekly or monthly email digests send a summary of your clicks to your inbox. The full dashboard, AI Insights and CSV export are on every plan.

Related features

Campaign Manager

Group links into campaigns with rolled-up analytics and a clean active → ended → archived lifecycle.

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UTM Presets

A built-in UTM builder with saved presets, so your whole team tags links the same way.

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Link Health

Scheduled checks and downtime alerts, so you know a destination broke before your customers do.

Learn more

See what your links are really doing.

Start free and get real analytics from your first click.

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