Your own domain
Bring a domain or subdomain like go.yourbrand.com, with SSL provisioned and renewed for you. See custom domains.
Branded URL shortener
Your brand on every short link.
SwiftURL is a branded URL shortener: it serves your short links from a domain you own, like go.yourbrand.com, with SSL provisioned for you and a custom slug on every link. Pro includes 3 custom domains and Business 25, and every link is safety-checked before it goes live.
For brands and marketing teams that want every link to carry their name.
Why use a branded URL shortener?
People trust a link that carries a name they know. A branded, custom short link keeps your brand front and center, builds trust, and lifts click-through, instead of handing that real estate to a generic shortener.
Custom slugs
Choose the back-half of every link, like /spring-sale, so the whole URL reads clean and on-brand. Premium 1 to 2 character slugs on paid plans.
Safe by default
Every destination is checked against Google Web Risk plus malware and phishing signals before the link goes live, so your brand only points to safe pages.
What else do branded links come with?
- Analytics
- See how branded links perform by geo, device, and UTM. See analytics.
- Bulk import
- Create branded links in bulk from a CSV, up to 100 rows per file. See bulk import.
- UTM presets
- Tag branded links consistently across the team. See UTM presets.
- Five-minute setup
- One CNAME record and SSL is handled for you. Follow how to set up a branded short domain.
- Link health
- Scheduled checks and alerts when a destination breaks (Pro and up). See Link Health.
- Deep links on your domain
- Open the right screen in your app from the same branded link. See deep linking.
Frequently asked questions
What is a branded URL shortener?
A branded URL shortener serves short links from a domain you own, like go.yourbrand.com, instead of a shared domain. The whole link carries your brand, which builds trust and improves click-through.
How do you set up a branded short domain?
Pick a subdomain such as go.yourbrand.com, add it in SwiftURL, and create the one CNAME record it shows you at your DNS provider. SwiftURL verifies the record and provisions SSL automatically. The full walkthrough is in how to set up a branded short domain.
Can I use my own custom domain and slug?
Yes. On paid plans you can bring a domain or subdomain with SSL handled automatically, and you can set a custom slug on every link. Free uses the shared sftl.in domain.
How many custom domains can I add?
Pro includes 3 custom domains, Business includes 25, and Enterprise is unlimited. Free uses the shared sftl.in domain. See the pricing page.
Does a branded link improve click-through?
A recognizable link tends to get clicked more than a generic one, because people trust a name they know and can see where the link is taking them.
Are branded links safety-checked?
Yes. Every destination is screened against Google Web Risk plus malware, phishing, and shortener-chain signals before the link resolves, on every plan.
Put your name on every link.
Start free and brand your links in minutes. No credit card required.