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Branded URL shortener

Your brand on every short link.

SwiftURL is a branded, custom URL shortener. Serve links from a domain you control, pick the slug you want, and turn every link into a recognizable, clickable piece of your brand.

Generic vs branded
bit.ly/3xQ9zKgeneric
go.yourbrand.com/salebranded
SSL provisioned automatically

A recognizable link gets clicked more

People trust a link that carries a name they know. A branded, custom short link keeps your brand front and center, builds trust, and lifts click-through, instead of handing that real estate to a generic shortener.

Your own domain

Bring a domain or subdomain like go.yourbrand.com, with SSL provisioned and renewed for you. See custom domains.

Custom slugs

Choose the back-half of every link, like /spring-sale, so the whole URL reads clean and on-brand. Premium 1 to 2 character slugs on paid plans.

Safe by default

Every destination is checked against Google Web Risk plus malware and phishing signals before the link goes live, so your brand only points to safe pages.

More than a pretty link

Analytics

See how branded links perform by geo, device, and UTM. See analytics.

Bulk import

Brand thousands of links at once from a CSV. See bulk import.

UTM presets

Tag branded links consistently across the team. See UTM presets.

Frequently asked questions

What is a branded URL shortener?
A branded URL shortener serves short links from a domain you own, like go.yourbrand.com, instead of a shared domain. The whole link carries your brand, which builds trust and improves click-through.
Can I use my own custom domain and slug?
Yes. On paid plans you can bring a domain or subdomain with SSL handled automatically, and you can set a custom slug on every link. Free uses the shared sftl.in domain.
Does a branded link improve click-through?
A recognizable link tends to get clicked more than a generic one, because people trust a name they know and can see where the link is taking them.
How many custom domains can I add?
Paid plans add custom domains, with higher tiers allowing more, up to unlimited on the top plan. See the pricing page.
Are branded links safety-checked?
Yes. Every destination is screened against Google Web Risk plus malware, phishing, and shortener-chain signals before the link resolves, on every plan.

Put your name on every link.

Start free and brand your links in minutes. No credit card required.

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