Create and brand
Short links on your own domain, in bulk from a CSV, with consistent UTMs. See custom domains and UTM presets.
Link management software
Create, brand, track, and govern every link.
SwiftURL is link management software for teams: one platform to create branded short links, group them into campaigns, track clicks with AI Insights, monitor link health, and control who can change what with seven roles. It replaces a separate shortener, spreadsheet, UTM builder and analytics tool.
For marketing teams and agencies running links across campaigns, clients and teammates.
Why use link management software instead of a plain shortener?
Most teams stitch link management together from a shortener, a spreadsheet, a UTM builder, and an analytics tool. SwiftURL replaces that with one branded link management platform, so links are created, measured, and governed in the same place.
Track and organize
Group links into campaigns and read performance with analytics and AI Insights. Our guide on reading your analytics turns the breakdowns into decisions.
Monitor and govern
Link Health watches for breakage, while roles, audit logs, and safety checks keep everything accountable. See security.
What can you manage in one place?
- Branded short links
- Your domain, your slug, SSL included. See custom domains.
- Mobile deep linking
- Route people into your app, with fallback. See deep linking.
- Team and multi-org
- Roles, invites, and separate organizations. See team.
- API and webhooks
- Automate everything programmatically. See the API.
- Safety and compliance
- Web Risk checks, audit logs, DLT/TRAI and DPDP. See security.
- Bulk import
- Up to 100 links per CSV file, each safety-checked. See bulk import.
Frequently asked questions
What is link management software?
Link management software is one platform to create, brand, organize, track, and govern short links, instead of juggling a separate shortener, spreadsheet, UTM builder, and analytics tool.
How is it different from a plain URL shortener?
A shortener just makes a link shorter. A branded link management platform adds custom domains, campaigns, analytics, link health monitoring, team roles, audit logs, and an API, so a team can run links end to end.
Can my whole team work in it?
Yes. Invite teammates with role-based access, and keep clients or business units isolated in separate organizations, each with their own links, domains, and members.
Does it have an API?
Yes. A REST API with API keys, idempotency, and HMAC-signed webhooks lets you create and manage links programmatically. See the API reference.
How do I keep UTMs consistent across the team?
Save the source, medium and campaign combinations you use as UTM presets, so tagging becomes a pick from a list instead of free typing. Our guide to UTM best practices has a starter naming convention.
Is there a free plan?
Yes. Free costs nothing, needs no credit card and includes 100 active links, 1,000 tracked clicks a month, 30-day analytics, safety checks and the audit log. See the pricing page.
Manage every link in one place.
Start free and bring your links, domains, and team together. No credit card required.