A free tier you can run a campaign on
100 active links, 1,000 tracked clicks a month, and real analytics, geo, device, referrer, UTM, with no credit card. Brand, ship, and measure a small campaign, then upgrade only when volume grows.
Bitly alternative
The Bitly alternative with governance built into every link.
SwiftURL is a Bitly alternative for teams that want branded links with governance built in: every link is safety-checked before it goes live and logged in a tamper-evident audit trail, on every plan. Its free tier includes 100 active links with 30-day analytics, against 5 links a month on Bitly Free. Both make a QR code for every link.
SwiftURL vs Bitly
An honest comparison. Bitly pricing checked October 2026; Bitly changes plans often, so confirm current figures on Bitly's pricing page before deciding.
| Feature | SwiftURL | Bitly |
|---|---|---|
| Free tier, links | 100 active links | 5 / month |
| Free tier, analytics | Yes, 30-day retention | None on Free |
| Free tier, custom domain | Shared sftl.in | Not on Free |
| Entry paid plan | Pro, with 3 custom domains | Core, $10/mo billed yearly |
| Entry plan links | 5,000 active links | 100 / month |
| Custom domains | 3 → 25 → unlimited | 1 on Growth ($29/mo billed yearly) |
| Pre-publish safety checks | Every plan | Not a governance feature |
| Tamper-evident audit logs | Every plan | Not offered |
| QR codes | Every link, branded on Pro+ | Yes |
| Link-health monitoring & alerts | Pro+ | No |
| DLT/TRAI & DPDP tooling (India) | Yes | No |
| Governance on the free tier | Yes | No |
Source: Bitly's public pricing page, bitly.com/pages/pricing, checked October 2026. Bitly Core and Growth prices shown are billed yearly. See full pricing, set up custom domains, or read Bitly vs SwiftURL for Indian businesses.
Where Bitly leaves you
Bitly
Bitly is the link most people reach for first. It is a capable, well-known shortener, and for a single throwaway link it does the job. The friction shows up when you actually run campaigns on it: the free plan gives you five links a month with no click analytics, and to unlock the basics, history, a custom domain, real reporting, you climb a pricing ladder that scales fast.
SwiftURL
SwiftURL is built the other way around. Governance ships on every plan, including Free: every destination is safety-checked before the link goes live, and every meaningful change is written to a tamper-evident audit log. Analytics ship on Free too. You get the short-link job done, with the accountability handled instead of bolted on.
Safe. Branded. Reliable. Accountable.
Governance on every link, not just enterprise
Every destination is screened against Google Web Risk plus malware, phishing, and shortener-chain signals before it goes live, and key actions land in a tamper-evident audit log. When legal or a client asks for proof, you have the record.
Links that don't silently break
Automatic link-health monitoring checks your destinations on a schedule and alerts you when one goes down, before a broken link burns ad spend. Custom domains get SSL provisioned and renewed for you.
- Fair pricing
- Pro includes 3 custom domains and Business 25, and the basics (safety checks, audit log, analytics) are never gated behind an enterprise call. See pricing.
- India compliance, if you need it
- Sending links over SMS or WhatsApp in India? SwiftURL helps you carry DLT-registered sender headers and keeps DPDP-aligned consent and grievance records. Bitly has no India-compliance tooling. It is tooling that helps you comply, not automatic compliance.
- A developer platform included
- REST API with scoped keys, HMAC-signed webhooks, and no-SDK mobile deep linking for iOS and Android. See the API.
Switching from Bitly
Recreate links in bulk from a CSV
Each one safety-checked on import.
Serve them from your own custom domain
Custom domains get SSL provisioned and renewed for you.
Switch new campaigns over when you decide
Existing short links on other providers keep working; you decide when to switch new campaigns over.
Frequently asked questions
Is SwiftURL a good alternative to Bitly?
Yes, especially if you want branded links with governance built in and real analytics on the free tier. SwiftURL makes every link safe, branded, reliable, and accountable, runs pre-publish safety checks and a tamper-evident audit log on every plan, and prices fairly, with the basics never gated behind an enterprise call.
Is SwiftURL better value than Bitly?
SwiftURL Pro, the entry paid plan, includes 5,000 active links and 3 custom domains, against 100 links a month and no custom domain on Bitly Core, where a single custom domain first appears on Growth. See current prices on the pricing page, and confirm current Bitly figures before deciding, as Bitly changes plans often.
Can I move my existing Bitly links to SwiftURL?
You can recreate links in bulk from a CSV, each one safety-checked on import, and serve them from your own custom domain. Existing short links on other providers keep working; you decide when to switch new campaigns over.
Does SwiftURL do everything Bitly does?
SwiftURL focuses on branded links, real analytics, governance, link-health monitoring, a developer API, and India-ready DLT/TRAI and DPDP tooling. It also creates a QR code for every link, with scans counted separately from clicks, and branded codes with your colors and logo on Pro and above. See QR codes.
Does SwiftURL work outside India?
Yes. Governance, branded links, analytics, and the API are global. The DLT/TRAI tooling is India-specific and optional.
Enterprise-grade links. For every team.
Start free and make every link safe, branded, reliable, and accountable. No credit card required.